The Riddle Of The Exporter™


Going global is like taking a road trip. Without a roadmap a company will get lost! The Riddle of the Exporter training provides a roadmap to create an understanding of global trade markets and mechanics.

Statistics show that 99% of small businesses are missing 95% of their potential market. The change starts with you…learning about exporting, then guiding your business enter the world of global trade.

The time is now, are you ready?


  • Understand the complete process of exporting.
  • Explore IP and legal considerations.
  • Understand your regulatory compliance obligations from the U.S. and international perspectives.
  • Learn about finance options available to the new exporter.
  • Understand cultural communications and why it is essential to success.

Who should attend

  • Any company considering global business now or in the future.
  • Economic Development professionals.
  • Chamber executives.
  • Consultants.
  • Accountants & Attorneys.
  • Any business service provider who wants to assist businesses with global expansion.


Date and Time:
Thursday, December 10, 2015

9:00 A.M – 4:00 P.M

Minnesota State University, Edina Campus

7700 France Ave S, Edina, MN Directions

Room No: 340


Registration Information & Fees:
  • Early registration discount: $99 — if registered by November 20, 2015 at midnight
  • Fees: $139
  • Cost includes lunch & International Launch Plan workbook



” I recently attended an amazing seminar on exporting, The Riddle of the Exporter. I was interested since my own work is limited to export finance, and not the whole process of exporting, A-to-Z. Wow! Did we have fun! And I learned so much, along with the other 39 folks in the room. If I wanted to get started exporting, all I need is to refer to the International Launch Plan and follow the steps. More importantly, I know that I’m more valuable to my clients than I was last week.”

~ Pat Perrin                                                                                                                                                                                       Global Finance Manager, Office of Business Assistance, State of Ohio

” The Riddle of the Exporter” was almost too much fun to be a training class.”

~ Leya, Citibank


About the Presenter:

Elyse Eriksson

Creator/Author – The Riddle Of The Exporter™

Information Center

A lifelong entrepreneur, Elyse Erickson has explored a wide range of business ventures. As the Managing Director of Export Connector, Ms. Eriksson works with entrepreneurs to enter international markets.

During the majority of her career, Ms. Erickson was the owner of two manufacturing companies specializing in cement-based products. She also served as the Director of Training at the International Trade Center-Small Business Development Center in Dallas, Texas.

Ms. Erickson holds a B.S. in design., a Masters in Civic Affairs and an M.B.A. in International Management. She has obtained the designation of CGBP, Certified Global Business Professional.